Lime’s Juicy Marketing Blog

How to have a mobile-friendly website

Mobile-friendly website checklist, the must-follow guide to ensure your website avoids penalties from Google

We recently created a blog post about Google’s penalty for non mobile-friendly websites.

Within a day it had already become one of our most-read blog posts, probably due to the fact that business owners are recognizing the potential catastrophic consequences for not having a mobile friendly site due to Google’s new penalties. We decided it would be useful to create a handy checklist that business owners can download.

For a limited time only, you can download the checklist for free here.

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Image of person with a tablet

Google’s new penalties for non mobile-friendly websites: everything you need to know

On the 21st of April 2015, Google will use new algorithms to rank Internet pages including new parameters that take into account the increasing of the use of mobile devices. Some companies are concerned about a possible demotion of their website on the search engine, and rightly so. This new development could have detrimental consequences for websites that are poorly optimised for mobile. In this article, I’ll give you a brief background on the development followed by 5 things you must know about Google’s April 21st Deadline.

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Video Marketing in action

Video Marketing Phrases

Video Marketing

One of our Dublin based clients asked us to list common video-marketing phrases so that they could understand all the terminology.

Here’s a list of six common phrases you’re likely to hear when entering into the world of video marketing. You’ll never have another questions to ask – but if you do, don’t be afraid to!

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11 Skills for digital marketing manager by Eoin Mulvihill

11 Essential Skills for a Digital Marketing Manager

With technology driving change in the marketing landscape at an ever-increasing pace, it’s easy to assume that the skill-set required by a digital marketing manager is completely different than it was ten years ago. Yet in practice these advances in technology have in fact drummed home the need for traditional marketing and leadership skills louder than ever before, writes Eoin Mulvihill MPRII.

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