Lime’s Juicy Marketing Blog

Male Irish Influencers on Twitter

Top 10 Male Irish Influencers on Twitter in 2015

An influencer is a person who reaches large audiences and inspires them to think differently.

In Ireland, we have lots of influencers who use Twitter as a channel to grow their audience and expand their reach.

We’ve compiled our list of top ten male influencers (female list to follow).

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Some tips to capitalise your e-commerce website

7 reasons your customers aren’t buying from your e-commerce website

Frustrating, isn’t it? When your e-commerce store records lots of traffic, but still people aren’t clicking on the buy now button. Lots of people report traffic to their website, but for some reason this traffic does not convert to sales. Some even go as far as completing their contact details only to abandon their purchase at the last minute.

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Online Clothing shopping: latest trends

Online Clothing Shopping: Latest Trends

The fashion industry is one of the oldest industries in existence, yet it is currently experiencing a renaissance through e-commerce technology. Contrary to the common idea it is at the middle of a crisis, according to the 2014 European Commission’s report, ‘fashion and high-end industries are one of the most vibrant and creative sectors in Europe’.  The creativity in this industry does not end with the textiles though – a growing amount of fashion manufacturers and retailers are becoming increasingly creative with e-commerce , creative online stores and social media, ensuring large amount of purchases occur online.

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a slice of ireland

Vital Statistics about the Irish Market: A Slice of Ireland

In marketing, the more you know about your customer, the easier you can create products that benefit them and campaigns that engage them in a meaningful way. So when Maximum Media (owners of powerhouse websites ,, and ) announced they had surveyed 20,000 of their Irish readers and would be announcing their findings at A Slice of Ireland, we knew the event was not to be missed. After all:

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There are some tools to know for a business to overcome a bad publicity on the Internet

Public Relations: How To Overcome or Avoid Bad Publicity in the Digital Age

Today, digital is at the heart of a public relations policy and every brand knows the importance of a well-conducted social media campaign. However, companies are not perfect and can show some weakness in how they conduct business and their communication with the public. A crisis can happen all too easily, and above all can have quick consequences for the brand. Yet, proactive and reactive action can be taken to limit damage to the brand and in some cases even turn the negative publicity around.

What are the top tips to manage a crisis communication based on an online bad publicity?

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