Frustrating, isn’t it? When your e-commerce store records lots of traffic, but still people aren’t clicking on the buy now button. Lots of people report traffic to their website, but for some reason this traffic does not convert to sales. Some even go as far as completing their contact details only to abandon their purchase at the last minute.
The fashion industry is one of the oldest industries in existence, yet it is currently experiencing a renaissance through e-commerce technology. Contrary to the common idea it is at the middle of a crisis, according to the 2014 European Commission’s report, ‘fashion and high-end industries are one of the most vibrant and creative sectors in Europe’. The creativity in this industry does not end with the textiles though – a growing amount of fashion manufacturers and retailers are becoming increasingly creative with e-commerce , creative online stores and social media, ensuring large amount of purchases occur online.
