Frustrating, isn’t it? When your e-commerce store records lots of traffic, but still people aren’t clicking on the buy now button. Lots of people report traffic to their website, but for some reason this traffic does not convert to sales. Some even go as far as completing their contact details only to abandon their purchase at the last minute.
The fashion industry is one of the oldest industries in existence, yet it is currently experiencing a renaissance through e-commerce technology. Contrary to the common idea it is at the middle of a crisis, according to the 2014 European Commission’s report, ‘fashion and high-end industries are one of the most vibrant and creative sectors in Europe’. The creativity in this industry does not end with the textiles though – a growing amount of fashion manufacturers and retailers are becoming increasingly creative with e-commerce , creative online stores and social media, ensuring large amount of purchases occur online.
In marketing, the more you know about your customer, the easier you can create products that benefit them and campaigns that engage them in a meaningful way. So when Maximum Media (owners of powerhouse websites Joe.ie , Her.ie, Herfamily.ie and SportsJoe.ie ) announced they had surveyed 20,000 of their Irish readers and would be announcing their findings at A Slice of Ireland, we knew the event was not to be missed. After all:
We recently created a blog post about Google’s penalty for non mobile-friendly websites.
Within a day it had already become one of our most-read blog posts, probably due to the fact that business owners are recognizing the potential catastrophic consequences for not having a mobile friendly site due to Google’s new penalties. We decided it would be useful to create a handy checklist that business owners can download.
For a limited time only, you can download the checklist for free here.
On the 21st of April 2015, Google will use new algorithms to rank Internet pages including new parameters that take into account the increasing of the use of mobile devices. Some companies are concerned about a possible demotion of their website on the search engine, and rightly so. This new development could have detrimental consequences for websites that are poorly optimised for mobile. In this article, I’ll give you a brief background on the development followed by 5 things you must know about Google’s April 21st Deadline.
Corporate Video production often raises lots of questions, so we gathered the most frequently asked questions from a number of our Dublin clients and decided to answer them in our blog. Enjoy!
With technology driving change in the marketing landscape at an ever-increasing pace, it’s easy to assume that the skill-set required by a digital marketing manager is completely different than it was ten years ago. Yet in practice these advances in technology have in fact drummed home the need for traditional marketing and leadership skills louder than ever before, writes Eoin Mulvihill MPRII.
Have you ever heard the term a picture speaks a thousand words? Then a video at 25 frames per second speaks 25,000 words, or 1.8 million words according to a popular statistic circulating online. Either way, the power of video can’t be denied and it is one of the most powerful tools of visual communication.
Below are three examples of very creative use of video online.
When LinkedIn launched their publishing feature in 2014 they gave us an amazing opportunity to share our insights with our professional network. After all, throughout our working career we all collect experiences and wisdom that can be invaluable to those in our social network.
#1: Provide excellent content
Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them?
