In marketing, the more you know about your customer, the easier you can create products that benefit them and campaigns that engage them in a meaningful way. So when Maximum Media (owners of powerhouse websites Joe.ie , Her.ie, Herfamily.ie and SportsJoe.ie ) announced they had surveyed 20,000 of their Irish readers and would be announcing their findings at A Slice of Ireland, we knew the event was not to be missed. After all:
Today, digital is at the heart of a public relations policy and every brand knows the importance of a well-conducted social media campaign. However, companies are not perfect and can show some weakness in how they conduct business and their communication with the public. A crisis can happen all too easily, and above all can have quick consequences for the brand. Yet, proactive and reactive action can be taken to limit damage to the brand and in some cases even turn the negative publicity around.
What are the top tips to manage a crisis communication based on an online bad publicity?
Here’s my marketing predictions for 2015 based on trends in clients’ data over the past twenty four months and general trends in the industry. I’d love to know what your number seven would be, or if you have any opinions on my top six.
Things to learn from the Annual UK Spend:
The regular survey for 2013 by the IAB and PwC concerning full year figures for online advertising was published in April 2014.
1. In 2014, marketing teams will spend $135 billion dollars on new digital marketing collateral.
1. 26% Of Internet Users Look For More Information After Viewing A Video Ad
