Frustrating, isn’t it? When your e-commerce store records lots of traffic, but still people aren’t clicking on the buy now button. Lots of people report traffic to their website, but for some reason this traffic does not convert to sales. Some even go as far as completing their contact details only to abandon their purchase at the last minute.
We recently created a blog post about Google’s penalty for non mobile-friendly websites.
Within a day it had already become one of our most-read blog posts, probably due to the fact that business owners are recognizing the potential catastrophic consequences for not having a mobile friendly site due to Google’s new penalties. We decided it would be useful to create a handy checklist that business owners can download.
For a limited time only, you can download the checklist for free here.
One of our Dublin based clients asked us to list common video-marketing phrases so that they could understand all the terminology.
Here’s a list of six common phrases you’re likely to hear when entering into the world of video marketing. You’ll never have another questions to ask – but if you do, don’t be afraid to!
Here are some nice marketing statistics that we compiled into an infographic. Hope you find them useful!
Have you ever heard the term a picture speaks a thousand words? Then a video at 25 frames per second speaks 25,000 words, or 1.8 million words according to a popular statistic circulating online. Either way, the power of video can’t be denied and it is one of the most powerful tools of visual communication.
Below are three examples of very creative use of video online.
Here’s my marketing predictions for 2015 based on trends in clients’ data over the past twenty four months and general trends in the industry. I’d love to know what your number seven would be, or if you have any opinions on my top six.
#1: Provide excellent content
Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them?
Things to learn from the Annual UK Spend:
The regular survey for 2013 by the IAB and PwC concerning full year figures for online advertising was published in April 2014.
1. In 2014, marketing teams will spend $135 billion dollars on new digital marketing collateral.
Worldwide advertising spend is due to grow 5.5% in 2014 to $537 billion, while online advertising will account for almost one-quarter of that
